Topic Selected!

So after some thinking and preliminary digging through the net, I've decided on SADD and Binge Drinking on College campuses as my topic for the marketing plan. I almost went with the American Cancer Society or a political campaign, but SADD presented some interesting concepts with regards to identifying the benefits of such a campaign.

My goal now is to nail down the first few steps of the marketing plan: Fundamental Entity, the core competence of the entity and the goal of the entity through the marketing campaign by Wednesday. The entity and goal seem to be a little more straightforward than goal right now, since I have to make sure the goal has measurable metrics, a time frame attached to them and thats its achievable.