Working on a Topic for the Marketing Plan

After Monday's class I'm working on a couple of different ideas for the Social Marketing Plan. I started out with a wide swath of ideas and I'm down to 4 now.

1. SADD and Binge Drinking on College campuses - Looking at Students Against Drunk Driving and seeing how they can work on reducing binge drinking levels on campuses. Pros are that the benefits should be interesting to identify and metrics should be reasonable to calculate. Cons are that I need more research on SADD to understand how they work. One interesting idea is to have them work with a for-profit firm (MillerCoors?) as part of a CSR effort.
2. American Cancer Society - Looking at how the ACS can turn their efforts to early detection campaigns in either lower income (working the base of the pyramid concept) or college settings. Both provide interesting cases for identifying the benefits and it would be interesting how you can promote cancer screening in an area where students dont see cancer as a potential issue (college age students) or where medical care is not a given (lower income areas).
3. The Olympics - Sounded really interesting in scope and concept especially in looking at how it can affect social economic change, but a classmate sounded like he wanted to use it, but I keep it as an option for now.
4. Political Advertising - Looking at how a political issue group can market a concept for the public good. Interesting ethical issues involved. Also interesting to see how you handle one party promoting an idea as a good while others may not see it as such.

I have a couple of more days left, but I think I'll try to submit one of these ideas tomorrow and see what the professor has to say. If I had to pick right now I'm between options 1 and 3, but let me know if you have any ideas or comments!